Your AI Meta Ads Analyst

Stop guessing.
Know exactly what to do next.

  • Brainstorm on creative, based on historical performance
  • Read your ads and analyze why they win or lose
  • Automate custom reports using your template
  • Recommend on what to do next (and why)
  • Correlate performance shift with campaign change log
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Campaign Performance Overview
Last 30 days · All Campaigns
Spend
$14,280
↑ 12% vs prev.
ROAS
3.8×
↓ 0.4 vs prev.
CPA
$22.40
↓ 8% vs prev.
CTR
2.1%
↓ 0.3% vs prev.
⚡
AI Recommendation
Your top creative (UGC Video #3) has ROAS of 6.2× but only 18% of budget allocation. Shift budget from Static Banner Set A (ROAS 1.4×, fatiguing) to scale this winner. Estimated impact: +$1,200 revenue at same spend.
10K+
Campaigns analyzed
$500M+
Ad spend processed
8 Hours
Saved per week per user
3 Sec
To generate a full report
The Problem

Digital marketers are drowning in manual work

Your time is spent copying numbers into spreadsheets and guessing why campaigns fluctuate—not actually improving them.

✕ Without SparkWork
⏳
Hours building reports in spreadsheets every week, just to share with clients
🤷
ROAS drops and you don't know if it's the creative, the audience, or seasonality
🔍
Watching numbers, but no one's actually looking at your ad creatives
❓
No record of changes you made—hard to know what caused what
✓ With SparkWork
⚡
Presentation-ready reports with charts, insights, and commentary—generated in 3 seconds
📊
AI pinpoints exactly why performance changed and tells you what to do next
🎯
AI actually watches your videos and images—not just metrics, but what's on screen
📋
Every budget change, creative swap, and bid adjustment is logged and correlated
Features

Everything you need to run better campaigns and get your coffee time back

Four capabilities that replace hours of manual work with instant, actionable intelligence.

01 — Reports

Presentation-ready reports in minutes, not hours

Stop rebuilding the same spreadsheet every week. SparkWork pulls live data from all your ad platforms, formats it beautifully, and adds AI-written commentary—ready to send to your client or present to your team.

Weekly Performance Report
AI Generated
$18.4K
Total Spend
4.2×
ROAS
312
Conversions
Top Campaigns by ROAS
Retargeting
5.8×
Prospecting
4.2×
Lookalike
2.6×
Brand Aware.
1.6×
02 — Change History

Your entire campaign history at a glance

Finally understand what caused what. Every budget change, audience tweak, creative swap, and bid adjustment is automatically logged and correlated with performance changes—so you never wonder "what did I do that made ROAS drop?" again.

Campaign Change Log
✎
Nov 18 · You
Increased budget: Retargeting → $800/day
Was $500/day · +$300 increase
↑
Nov 19–21 · AI detected
ROAS improved: 3.2× → 5.1×
Budget increase correlated with +59% ROAS
✎
Nov 23 · You
Swapped creative: Static → UGC Video #3
Replaced fatigued banner ad
↓
Nov 25–27 · AI detected
CTR dropped: 3.1% → 1.9%
Creative change may have caused CTR decline in cold audiences
03 — Creative Intelligence

AI that actually watches your ads

Not just "Creative A has higher CTR than Creative B." SparkWork's AI watches your videos frame-by-frame and reads your static ads to understand hooks, messaging angles, emotional tone, and visual quality—then connects that to your performance data.

Creative Analysis — Active Ads
🎬
Overall Score
92/100
Strong hook
Clear CTA
Long (42s)
🖼️
Overall Score
54/100
Weak headline
Fatiguing
No price anchor
💡
AI Insight
UGC Video #3 succeeds because the first 3 seconds address a specific pain point. Your static ads skip this—add a problem-first headline to improve cold audience CTR.
04 — Performance Insights

Know what's good, what's broken, what to do next

SparkWork doesn't just surface data—it interprets it like a senior marketing analyst would. Get a clear picture of your campaign health, understand the root cause of performance changes, and receive specific, prioritized recommendations you can act on immediately.

Performance Insights · Nov Week 3
⚠️
Issue Detected
Prospecting Ad Set A frequency hit 4.2× — audience fatigue likely. CPM up 38% in 5 days.
🏆
Opportunity
Retargeting — Purchase Intent at 6.1× ROAS with only $180/day budget. Significantly underscaled.
→
Recommended Action
Pause Ad Set A, move $400/day to Retargeting. Estimated result: +$3,100 revenue this week at current ROAS.
Customers

Marketers who stopped doing the tedious data work

★★★★★
I used to spend Monday mornings building reports for 5 clients. Now I generate all of them in under 10 minutes and actually spend that time improving campaigns. SparkWork paid for itself in week one.
S
Sarah M.
Freelance Performance Marketer
★★★★★
The creative analysis is the feature I didn't know I needed. SparkWork told me exactly why our UGC video was outperforming—so we briefed 4 variations on the same angle. CTR up 40%.
J
James T.
DTC Brand Growth Lead
★★★★★
Our ROAS dropped and I had no idea why. SparkWork showed me in the change log that the drop started the day we changed our bid strategy. Reverted it, ROAS recovered within 48 hours.
A
Anya K.
Head of Paid Media, E-commerce Agency
FAQ

Common questions

SparkWork currently connects to Meta Ads (Facebook & Instagram). More platforms (Google Ads, TikTok Ads) are coming soon.
Our AI watches your video ads frame-by-frame and reads the visual and text elements of your static ads. It evaluates hook strength, messaging clarity, CTA placement, emotional tone, and visual quality—then correlates those factors with your actual performance data to tell you why each creative is winning or losing.
SparkWork fetches your data in real-time via official platform APIs. We do not permanently store your raw ad data on our servers. All connections use OAuth authentication and data in transit is fully encrypted.
Connect your ad accounts via OAuth in under 2 minutes. SparkWork begins pulling your campaign history immediately, and your first AI analysis is ready within seconds of connecting.
Yes—SparkWork is built for agencies and consultants. You can manage multiple ad accounts across different clients, generate separate branded reports per client, and keep all data cleanly separated per workspace.
Yes. The free plan lets you connect one ad account and generate up to 5 reports per month, with access to performance insights and creative analysis. No credit card required to get started.
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